Mini Antwerp presented today to his customers and potential customers its latest model, the Mini Clubman; Based on the old version from the fifties, this new model has a special backdoor, opening sideways from the middle;
So when you think about Mini, in a marketing point of view, you think what? fashion, stylish, modern, young, trendy, innovative... so one would expect for an event like this at least some fancy animation, maybe unique give-aways, celebrities, stylish hosts, surprises, acts... Especially when they created a very fancy website to subscribe to this 'invites-only' event
none of this unfortunately; a boring start-of-a-party atmosphere, two drink-coupons, and three mini's on display next to the dancefloor... a mini party...
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